Corporate Profile

Debbie Mumm, Inc. is a dynamic art licensing and publishing company. Hundreds of products produced by dozens of licensees provide a showcase for Debbie Mumm’s® distinctive designs. A strong following by millions of dedicated fans has established Debbie Mumm® as a powerful brand in the marketplace. A new successful storewide, nationwide, program with Jo-Ann Fabric and Craft Stores has provided an outlet for a wide assortment of Debbie Mumm® products at a major chain. Top Jo-Ann management reports that "one thing that's doing extraordinarily well for us right now is the whole Debbie Mumm design product. We have her designs in the quilt shop and other fabrics, in the seasonal shop and a new program in paper crafting and all of those are doing very, very well for us."

What began in 1986 with seven quilt patterns has become a prestigious design studio recognized worldwide for Debbie’s delightfully detailed artwork. Debbie Mumm® designs can be seen on hundreds of products ranging from dinnerware to greeting cards, fabric to scrapbook supplies. In the past 20 years, Debbie Mumm® products have generated well over half a billion dollars in retail sales.

Debbie is the author of more than fifty quilting and home decorating books, and has sold more than 2.5 million copies. Debbie shares her distinctive style with consumers by providing easy to follow instructions on quilting, crafts, and home decorating projects.

As the Creative Director and Chief Executive Officer of the company that bears her name, Debbie Mumm heads a creative team specializing in art, design, product development, licensing, and publishing. Business and financial aspects of the company are overseen by Chief Operating Officer Steve Mumm.

Debbie is passionate about the company and about the quality of every design that bears her name. “Part of my vision is that our products and the Debbie Mumm® brand be a powerful and significant force in the marketplace,” she says. “I want to be known for appealing and marketable art that makes people feel good in combination with quality product lines. I believe in creating relationships with consumers by providing products that mean something special to them,” Debbie says.

Debbie Mumm is equally passionate about her rather unique corporate policies. Have fun. Be kind and respectful to your coworkers. Laugh a lot every day. In fact, it’s typical to hear bursts of laughter everywhere within her well-designed studio.

The highly talented members of the Mumm team know their mission and they deliver it with excellence and dedication to Debbie and the company. Debbie is committed to seeking out licensing partners that share these same values. In the last ten years the Mumm team has sharpened its focus, concentrating efforts on fabric, crafts, stationery, gift, and home products delivered through a wide variety of retail channels.

Debbie is currently turning her abundant energy to developing the home décor segment of her business. “It is particularly exciting to me to be creating ideas for consumers to decorate their homes,” Debbie says. “I love to work functionality and creativity into the same product. I see my designs in home décor as a natural outgrowth of my work in quilts and textiles. It’s about self-expression, creativity, and innovation.”

Providing a foundation for creativity has been one of Debbie’s goals since her first trip to the International Quilt Market in 1986 where she discovered that hundreds of retailers loved her quilt patterns and wanted to order them. Her charming designs and easy instructions soon attracted the attention of Rodale Press and led to four hardcover books that have collectively sold more than half a million copies. South Sea Imports® soon came forward to ask Debbie to create some of her distinctive designs for a new fabric line. Thirty-six millions of yards, and scores of fabric lines later, Debbie Mumm® fabric remains a top seller.

South Sea Imports was the first of many partnerships created with companies eager to use Debbie’s wonderful designs as the inspiration for their products. Today over twenty companies have licensing agreements to produce hundreds of Debbie Mumm® products every year.

One reason for Debbie’s success is her ability to connect with everyone—the retailers that sell her products, the companies that license her designs, and the customers who enjoy everything she creates. Debbie believes that a close affiliation with retailers gives Debbie Mumm, Inc. a platform for greater presentation for her brand and products. Consumer communication is achieved through Debbie's blog and the company website.

Debbiemumm.com features articles on home decorating and quilting, craft, and scrapbook projects and is updated monthly. Hundreds of products are offered for direct sales to consumers online. “The website is a great vehicle for providing the consumers with ideas and ways to use our products,” Debbie says.