The Debbie Mumm® Brand

Debbie Mumm, Inc. is a dynamic design, licensing, and publishing company that has established Debbie Mumm® as a powerful lifestyle brand in the marketplace. Thousands of products, more than fifty quilting and decorating books, numerous appearances, and extensive media coverage have introduced people worldwide to the Debbie Mumm® brand.

A Lifestyle Brand that Generates Millions of Dollars at Retail

• Retail Sales-- Generated over half a billion dollars in retail sales since 1995.
• Top Ten Art Licensor--as determined by License! Magazine for seven years.
• Dozens of Manufacturing Partners--Debbie Mumm® brand is licensed with more than 30 manufacturing partners.
• Global Fabric Sales--Over 34 million yards of Debbie Mumm® fabric have been sold worldwide in the last twelve years. This amount of fabric (19,224 miles) would stretch three-fourths of the way around the world!
• Success with Dinnerware--Dinnerware has generated more than $100 Million in retail sales ($60 Million wholesale) over the life of the brand and continues to be the most requested licensed product by consumers.
• 2.5 Million Books Sold —An authority on decorating, quilting and crafts and author of more than fifty books. More than two million units of Debbie’s quilting and decorating books have been sold and over 300,000 units of inspirational books and cookbooks.
• Great Greeting Card and Calendars--Highly acclaimed for her greeting card and calendar designs, these ever-green products continue to be highly popular.   When the card line was launched in 2002, it set a new standard for Leanin’ Tree with over 1 million in sales within its first four months. The number and styles of her calendar products continue to grow with five new calendars added for 2007 distribution.
• Popular Paper Products--Other paper products are equally popular—including large sales of holiday wrapping paper and gift bags and paper party ware. Scrapbook products enjoy continuing popularity and are sold through a variety of channels.

A Lifestyle Brand that Builds Consumer Loyalty and Trust

Consumers feel that they have a personal relationship with Debbie through her books, appearances, website, and products.

Website

• Website Visitors--Debbie’s website, debbiemumm.com, averages nearly 2 Million visits annually and is a vibrant cross-promotional platform for products and content.
• Project Pages—Free quilt project features average 40,000 visits a month.
• Phenomenal Subscribers--The subscriber list of nearly 50,000 individuals shows a phenomenal loyalty to Debbie Mumm®. An average of 30 new individuals per day register on the website.

Magazines

• Editorial Coverage--Debbie Mumm is recognized as a lifestyle role model and has been featured in numerous magazine articles both nationally and internationally. A representative list of publications can be found here.
• Columnist—Debbie is or has been a regular guest columnist for a number of publications including Country Decorating Ideas, Decorating Ideas, Decorate with Paint, Country Marketplace, Country Almanac, and Country Register.

Television

• Show Host--Debbie is currently in discussion with a production company regarding hosting a home decorating and lifestyle television show.
• QVC Appearances--Debbie has been a frequent guest on QVC and has made several television appearances regionally during the past year.

Celebrity Speaker

• International Celebrity—Debbie was international celebrity speaker at the Rio Quilt Show in Rio de Janeiro, Brazil and the Stitches and Crafts Show, Sydney, Australia in 2005.
• Keynote Speaker--Debbie has been a celebrity speaker at high-ranking conferences including the American Quilter's Society 2006 Quilt Exposition, McCall’s Quilting Symposium and the Martha Pullen Quilt Academy.
• Cruise Celebrity Host—Debbie served as host for the Debbie Mumm Creative Woman Cruise aboard Holland America’s ms Amsterdam in September 2005 and the Debbie Mumm® 20th Anniversary Celebration Cruise aboard the ms Westerdam in June 2006.